Industry: Sports

Time: 5 weeks

Project Type: Concept

Completion: 2023

You watch a soccer match and instantly connect with a new team. You check their schedule and see they’re playing in your city. Excited to buy tickets and a jersey, you open the team's app. But the experience quickly turns frustrating. You're redirected to third-party sites with broken links, and a confusing checkout process. After an hour of failed attempts, you give up. On match day, instead of being in the stands, you’re watching from home. What started as excitement fades before it even had the chance to grow.

Ticket and shop purchase sheets

Prototype made using Swift ans CursorAI

Eliminating friction for a complete fan experience.

As a relatively new professional organization, Legion FC has experienced a swift rise in interest. This presents an opportunity to leverage its increasing popularity and convert it into revenue. The goal is to offer fans a comprehensive product that caters to all their needs in a single app.

With the expanding fan base, the shortcomings of the current app have become evident. These limitations present an opportunity not only to address bugs but also to develop a solution capable of managing the surge in demand from fans.

After understanding strengths and weaknesses of the existing app, I started leveraging what worked effectively and expanding on it. By reorganizing the tabs, I created space to address friction points such as ticket and merchandise sales.

❌ Problem

When attempting to purchase a ticket or apparel, users are often directed to an external vendor's website.

🚫 Why it’s bad for users

The likelihood of customers completing their task decreases when they are redirected.

🚫 Why it’s bad for business

Ticket and merchandise sales may face challenges, particularly for fans located outside the region, as they do not have the ability to make on-site purchases.

Keeping it all in one place.

I wanted to understand how users felt about the current app. I conducted “guerrilla” surveys buy asking users on reddit and discord about the app. This revealed that 35% of local fans encountered problems with ticket sales, while 40% expressed similar concerns with merchandise sales. In essence, fans who had to navigate away from the app, log into another platform, and then finalize their purchase were notably less enthusiastic about completing the transaction.